{"id":266,"date":"2025-12-07T13:54:38","date_gmt":"2025-12-07T13:54:38","guid":{"rendered":"https:\/\/kudoscript.com\/index.php\/2025\/12\/07\/why-is-my-tomato-wearing-loewe-inside-the-object-branding-culture\/"},"modified":"2025-12-07T13:54:38","modified_gmt":"2025-12-07T13:54:38","slug":"why-is-my-tomato-wearing-loewe-inside-the-object-branding-culture","status":"publish","type":"post","link":"https:\/\/kudoscript.com\/index.php\/2025\/12\/07\/why-is-my-tomato-wearing-loewe-inside-the-object-branding-culture\/","title":{"rendered":"Why Is My Tomato Wearing Loewe? Inside The Object Branding Culture"},"content":{"rendered":"

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Last week I saw a power strip wearing Jacquemus. Not on a model, not on a bag<\/a>, a power strip. Welcome to the age of object branding, a surreal mix of marketing that invades pretty much every corner of life. Fashion and lifestyle become one in a hyper-visual world where everything can carry status<\/a>, even a plug and an outlet. So, next time you\u2019re making breakfast, check if your scrambled egg is wearing Prada, you might be richer than you think.<\/p>\n

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\u0394\u03b5\u03af\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf Instagram.<\/div>\n<\/p><\/div>\n
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\u0397 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 LOEWE (@loewe)<\/a><\/p>\n<\/p><\/div>\n<\/blockquote>\n

The old logomania was just tees, bags, belts. Now it\u2019s all conceptual, pieces that have no value, no connection to fashion, somehow matter more than ever. Labels are fighting for attention in a place where every ad seems the same, so naturally, they slap logos on whatever\u2019s in sight. It\u2019s fashion\u2019s new casual-luxury language saying \u201cour aesthetic fits everywhere\u201d. These random objects become mini blank canvases, snatching focus away from the usual advertising. Logo imprinting is now a stop-scrolling moment, a kind of weird, visual interruption. Your brain takes a coffee break and your imagination takes the detour. All at a low cost but high impact, with way higher chances of going viral, basically born ready for the feed, seems like a win to me.<\/p>\n

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\u0397 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 SKIMS (@skims)<\/a><\/p>\n<\/p><\/div>\n<\/blockquote>\n

These logos were embossed into suede for years, now they\u2019re successfully embossed into our heads. A Loewe tomato<\/a>, a Jacquemus plug, a Skims pancake, a Rhode ice cube<\/a>, it\u2019s all so unexpected it hits you like a micro-shock. These names aren\u2019t selling products, they\u2019re telling a story, shaping a narrative, creating identity instead of promotion. And the objects themselves are pre-designed to be screenshot material, noticed, shared, remembered. They sneak into daily routines, into the things we touch, see and use. What once was a luxury purchase now is an everyday lifestyle mood. It creates an odd emotional intimacy, a subtle form of presence, bringing brands closer to our lives, not our closets. Maybe that\u2019s the future of branding, not louder, not bigger, just closer. Close enough to sit on your kitchen counter.<\/p>\n

The post Why Is My Tomato Wearing Loewe? Inside The Object Branding Culture<\/a> appeared first on Our Culture<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I saw a power strip wearing Jacquemus. Not on a model, not on a bag, a power strip. Welcome to the age of object branding, a surreal mix of marketing that invades pretty much every corner of<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":0,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"wp:attachment":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}