{"id":256,"date":"2025-12-02T13:58:03","date_gmt":"2025-12-02T13:58:03","guid":{"rendered":"https:\/\/kudoscript.com\/index.php\/2025\/12\/02\/the-2025-bof-brand-pulse-index-whos-winning-whos-crying\/"},"modified":"2025-12-02T13:58:03","modified_gmt":"2025-12-02T13:58:03","slug":"the-2025-bof-brand-pulse-index-whos-winning-whos-crying","status":"publish","type":"post","link":"https:\/\/kudoscript.com\/index.php\/2025\/12\/02\/the-2025-bof-brand-pulse-index-whos-winning-whos-crying\/","title":{"rendered":"The 2025 BoF Brand Pulse Index: Who\u2019s Winning, Who\u2019s Crying"},"content":{"rendered":"

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Every year the fashion industry opens another report pretending to be ready for its heart-wrenching graphs. What comes next is pretty much the annual mini breakdown about who\u2019s thriving and who\u2019s hanging on by a thread, no offence. Think of it like high-school, like that popularity chart nobody admits they loose sleep over, who\u2019s hot and who\u2019s not. The 2025 Business of Fashion Brand Pulse Index<\/a> is basically that moment, less bullying, more numbers, and backed by data we really trust. It ranks the world\u2019s biggest luxury names, not by heritage or prestige, but something way scarier. How much people actually care. I know, terrifying. Let\u2019s just say there are enough surprises to make a Fashion Week<\/a> seating chart look peaceful.<\/p>\n

Alright fashion nerds, here\u2019s the rundown. The BoF Brand Pulse Index is like an apple watch for luxury labels, but instead of steps it tracks how alive they are in our minds. It judges brands across 5 dimensions, Value (is it worth sacrificing our rent?), Connection (do we ever shed a tear over it in the DMs?), Discoverability (is it haunting our feeds yet?), Identity (can we ID it faster than a knockoff?), and Love (is there love and loyalty or just brand delusion?).<\/p>\n

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A post shared by The Business of Fashion (@bof)<\/a><\/p>\n<\/p><\/div>\n<\/blockquote>\n

In the Value x Connection chart Louis Vuitton, Saint Laurent, Herm\u00e8s and Chanel are sitting pretty top-right with wallets and feels fully stocked. Meanwhile, Dolce&Gabbana flirts with high Connection but less Value, Brioni and Valentino have that value but can\u2019t make us care, and Balenciaga and Moncler are fighting for attention, bless them. Then there\u2019s the Pulse table, where Balenciaga and Bottega Veneta are basically the rulebook for Identity. I mean duh, I could spot those triple Ss and woven Jodies<\/a> from London to Milan. Chanel gets all the Love points, because some brands just make us obsess over a $50 lipstick the same we do over a $200k gown, while Louis Vuitton is casually topping Value, Connection, Discoverability and Love, what a win. This is your map to who matters in luxury right now.<\/p>\n

In the end, the report literally nobody asked for but everyone clicked on the minute it dropped, just exposes who\u2019s climbing and who\u2019s just recycling the archives<\/a> for the 700th time. It turns the industry\u2019s chaos into a neat little chart, which is honestly kind of messy but also extremely useful. Consider it fashion\u2019s way of telling the truth when your favorite brands won\u2019t.<\/p>\n

The post The 2025 BoF Brand Pulse Index: Who\u2019s Winning, Who\u2019s Crying<\/a> appeared first on Our Culture<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every year the fashion industry opens another report pretending to be ready for its heart-wrenching graphs. What comes next is pretty much the annual mini breakdown about who\u2019s thriving and who\u2019s <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-256","post","type-post","status-publish","format-standard","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":0,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"wp:attachment":[{"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}