Why Is My Tomato Wearing Loewe? Inside The Object Branding Culture
Last week I saw a power strip wearing Jacquemus. Not on a model, not on a bag, a power strip. Welcome to the age of object branding, a surreal mix of marketing that invades pretty much every corner of
Objects Of Desire by Pleun Van Dijk
Words Katarzyna Suzuki
Playful, thought-provoking, serious, controversial. Pleun van Dijk’s work is full of contrasts and juxtapositions. The speculative artist/designer, who describes herself as an
Ryan Hopkinson Stunning (Drone) Editorial for Louis Vuitton
Words TL Team
Photographer and film maker Ryan Hopkinson works across disciplines with a refined aesthetic that plays to the sensibility of advertising and luxury image making….
Your Granny Called – She Wants Her Floral Prints Back: The New Grandma-Insiped Fashion Trend
You know those painfully loud florals that used to haunt your grandma’s living room, sticking to the walls like glue, wrapping themselves around sofas stiff as a board, and sparkling off disco-ball-
The 2025 BoF Brand Pulse Index: Who’s Winning, Who’s Crying
Every year the fashion industry opens another report pretending to be ready for its heart-wrenching graphs. What comes next is pretty much the annual mini breakdown about who’s thriving and who’s
Impossible Brazil by Fashion Designer Savio Drew
Words Francois Correia
Impossible, why? Because, if you were in Savio Drew’s shoes maybe it could be. From Brazil’s northeast estate of Piaui, the fashion designer grew up in the vastness of the B
What to Expect at the 2025 Met Gala (Besides Emotional Support Stylists)
Once a year theatrics get a dress code, and that’s called the Met Gala. And it’s approaching, which means New York’s oxygen levels are about to be 50% hairspray and 50% anticipation. Creativity
A New Way of Understanding WA [Japanese meaning of Harmony]
Words Alisa Ota Tietboehl
Arimatsu Narumi, an area near Nagoya, in Central Japan is famous for the historic tie dye technique, called Arimatsu Narumi Shibori since over 400 years ago
Another Week Another Fashion Shake-Up: New Creative Directors, Chairmen & Big Exits
We’ve said it before and we’ll say it again, in 2025 the fashion industry really did its big one with its game of musical chairs. Creative directors hopping houses, brands going on full-on busines
Ryan Gosling is the Newest Face of Gucci’s Latest Campaign
Words Cyril Foiret
Gucci’s Creative director Alessandro Michele picked Ryan Gosling as the official new face of Gucci‘s latest “Valigeria” campaign. After Jared Leto, Harry Styles a