{"id":363,"date":"2026-04-30T13:48:23","date_gmt":"2026-04-30T13:48:23","guid":{"rendered":"http:\/\/kudoscript.com\/index.php\/2026\/04\/30\/what-do-fashion-brands-do-at-milan-design-week\/"},"modified":"2026-04-30T13:48:23","modified_gmt":"2026-04-30T13:48:23","slug":"what-do-fashion-brands-do-at-milan-design-week","status":"publish","type":"post","link":"http:\/\/kudoscript.com\/index.php\/2026\/04\/30\/what-do-fashion-brands-do-at-milan-design-week\/","title":{"rendered":"What Do Fashion Brands Do at Milan Design Week?"},"content":{"rendered":"

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Milan is one of those cities that, every year without fail, blocks off the very same months and turns them into events. They no longer belong to the calendar the rest of the world follows, but to the one fashion and design move around. If you\u2019re not even remotely invested, booking a flight during that time is a fast track to your personal \u201cwhat not to do\u201d list. September is swallowed by Milan Fashion Week Spring\/Summer, late February and early March by its Fall\/Winter counterpart, and April by Milan Design Week<\/a>, 64 editions in, and still expanding. Fashion, naturally, wants in.<\/a> Not everyone can design a decent coffee table, but everyone can, and will, stage an immersive experience (and make sure you walk through it).<\/p>\n

\"Gucci
@gucci via Instagram<\/a><\/figcaption><\/figure>\n

Gucci<\/strong><\/h2>\n

\u201cGucci Memoria,\u201d takes a look back at its own 105-year history, through tapestries. From Guccio Gucci to succession politics, the ateliers, the Jackie bag, Tom Ford, Alessandro Michele, and finally Demna<\/a>, twelve hangings, ending mid-fitting. In the middle sits a Flora-coded wildflower setup, scented, staged, and already queued to be cut into complimentary bouquets for the Montenapoleone boutique later on.<\/p>\n

\"Louis
@louisvuitton via Instagram<\/a><\/figcaption><\/figure>\n

Louis Vuitton<\/strong><\/h2>\n

\u201cPierre Legrain Hommage\u201d is what Louis Vuitton<\/a> calls its latest Art Deco-inspired Objets Nomades collection, named after the man who created the brand\u2019s first furniture piece in the \u201820s. An Omega-shaped lacquered vanity in red and black sits alongside Estudio Campana\u2019s 2015 cocoon chair, the \u201cCabinet Kaleidoscope,\u201d and other archival designs resurfacing. Oversized leather fuzzball tables appear too, populated, of course, by mermaids as players.<\/p>\n

\"Fendi
@fendi via Instagram<\/a><\/figcaption><\/figure>\n

Fendi<\/strong><\/h2>\n

Fendi<\/a> was busy. The label crowned the first winner of its new design prize (young talent, Rome-inspired cobblestones and all), pushed out another chapter of Fendi Casa with a roster of designers reworking the brand\u2019s interiors language, and, because nothing is ever just new, re-did the Baguette (26424) again, this time as a manifesto on endless \u201creinvention.\u201d<\/p>\n

\"Prada
@prada via Instagram<\/a><\/figcaption><\/figure>\n

Prada<\/strong><\/h2>\n

Prada\u2019s<\/a> \u201cIn Sight\u201d annual symposium, put together with Formafantasma, sat inside Santa Maria delle Grazie, the church housing Leonardo da Vinci\u2019s \u201cThe Last Supper,\u201d one of Milan\u2019s most important, and most seen, treasures. This year\u2019s theme was image-making, and brought together photography, algorithms, and politics talks, with poetry readings and a concert on the side.<\/p>\n

\"Jil
@jilsander via Instagram<\/a><\/figcaption><\/figure>\n

Jil Sander<\/strong><\/h2>\n

Jil Sander\u2019s Simone Bellotti tapped the Milan architecture studio Studioutte for their first notable showing at Salone del Mobile. Together, they staged an army of glossy metal stands at the house\u2019s HQ, each holding 60 books curated by 60 creatives in the brand\u2019s orbit to spotlight ideas that sparked countless others.<\/p>\n

The post What Do Fashion Brands Do at Milan Design Week?<\/a> appeared first on Our Culture<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Milan is one of those cities that, every year without fail, blocks off the very same months and turns them into events. They no longer belong to the calendar the rest of the world follows, but to the <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-fashion"],"_links":{"self":[{"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":0,"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"wp:attachment":[{"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kudoscript.com\/index.php\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}